Nordzucker MyIdea logotype (2018)
  MyIdea intranet MyCube, Nordzucker Group

Year: 2018

Assignment: Come up with a logotype to be used on the company intranet application MyIdea, which is used as a suggestion box for improvements within the company. This was an internal design competition among the company employees on different sites in Europe.

The lightbulb is the most common symbol of ideation, and I decided to morph this shape with the one of Nordzucker Groups most fundamental primary product - the sugar beet. Adding some elements of the company logotype illuminated the lightbulb while giving the beet some leaves.

Tools: Pen, Illustrator



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